Friday, May 18, 2012 - 10:43 am
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rideSFO News |
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rideSFO has moved!
Sunday, February 5, 2012 @ 4:16 pm
Posted by Phil
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We recently moved from Oakland to San Francisco. Our new address is 132 Missouri Street San Francisco, CA 94107. Our current winter hours are 10 to 5 PM Monday to Friday and Saturday from Noon to 5 PM. Closed on Sunday. New website on the way next!

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VP COMPONENTS signs Andrew Taylor
Friday, September 2, 2011 @ 1:36 pm
Posted by Phil
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VP and AT look forward to building product, and building events together.
VP Components is pleased to announce that we have signed long time international slopestyle competitor, mega-builder and contest promoter extraordinaire, Andrew Taylor. We are really happy to have him on board to help us dial in product and as a partner in our effort to promote and support the sport.
“I’ve been working with them for the past six months on developing their 2012 product,” says Andrew. “ I am really stoked on the way the product has come out.”
“VP is stoked on our new stuff too”, says Erik Saunders, VP Components USA Brand Manager. “More than that though, we look forward to stepping up with AT help him promote the sport internationally and here at home. We will be coming on board to help grow AT’s Showdown this fall, as well as working on a few other things for 2012.”
Andrew will continue to represent at every major slopestyle event on the 2012 VP-Vice, which will be launched officially at Interbike 2011 on September 14th. The Vice will also accompany him on his upcoming trip to Japan, and at the SF Bike Expo where he throws AT’s Showdown at the Cow Palace on November 12th & 13th 2011.
For more information about Andrew Taylor and VP Components, go to VP Components, and for a video release, follow this link: http://vimeo.com/27843700
Photo by Long Nguyen.

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DiSanto Clothing holding a booth down for this year’s SF Bike Expo!
Monday, August 22, 2011 @ 7:48 pm
Posted by Nic
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At DiSanto Clothing, we want to erase from existence a now-common lament:
“I don’t want to ride my bike because I’ll get sweaty and cold.”
To silence the excuse makers we’ve created a remarkable hat.
Our all-season reversible cycling hat is designed to keep a rider’s body in a comfortable, even temperature zone, whether she’s leaving home in the 6 a.m. San Francisco Sunset District fog, or warmed up and pedaling hard near her sunny South of Market office.

New Zealand merino wool is sandwiched with Swiss-made breathable, water repellent soft-shell mountaineering fabric. This way, the hat is reversible, with a warm side, and a warmer side.
The stretchy Schoeller Dynamic fabric side feels good next to the skin. Flip the hat inside out and it transforms into a warmer or cooler version of itself.

This way cyclists can essentially keep their temperature in the same comfort range, whether in the cool morning, or after pedaling in the sun for an hour.
Our goal: Bike-commute nay-saying evaporates throughout the land.”
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Five Ten getting down at this year’s SF Bike Expo!
Monday, August 22, 2011 @ 7:18 pm
Posted by Nic
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Five Ten is a family-owned company that is dedicated to making the best outdoor sports footwear available. Five Ten was founded by Charles Cole in 1985. Cole had finished up his MBA from University of Michigan, and was hanging out in Yosemite, putting up spectacular first ascent aid routes—many times solo. After a slip while descending El Cap, he decided that climbers not only needed high-friction rubber on their climbing shoes, but on their walking shoes as well.

Being a man whose passion and focus matches his great intellect, Cole immediately resolved to create a new rubber compound that would help climbers on every angle surface. Reaching back to what he’d learned while obtaining his engineering degree from University of Southern California, he set his sights on developing a revolutionary rubber formula that would have better friction and higher durability than anything climbers had ever experienced.
Five Ten was born, and in 1986, Cole, with the support of his parents, Mary and Charles Sr., began distributing a new line of approach and climbing shoes with Charles’s new Stealth rubber soles. Climbing suddenly got easier. Because the soles actually stuck better to the rock, climbers could ascent routes that had previously been unattainable. Charles Cole, Five Ten and Stealth rubber helped to open climbing to a new generation of athletes for whom friction meant everything.

Now, the Redlands, California-based company makes shoe with their proprietary Stealth rubber for a variety of outdoor disciplines. Five Ten climbing shoes are depended upon by the world’s top climbers. Even climbers who are paid to wear shoes by other companies resole with Stealth. Stealth Rubber resole kits make up 99.9 percent of resole sales world wide. Five Ten multi-sport shoes are now favorite footwear of downhill mountain bikers, paddlers, hikers, trail runners and climbers. From elite, world class athletes to every day outdoor enthusiasts, people know that Five Ten is the most authentic footwear brand available. As Cole found out on El Cap, and athletes find out everyday, friction does make a difference. Add that to the unique comfort, durability and technological advances of Five Ten, and you have the best footwear in the world.
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