VP and AT look forward to building product, and building events together.

VP Components is pleased to announce that we have signed long time international slopestyle competitor, mega-builder and contest promoter extraordinaire, Andrew Taylor. We are really happy to have him on board to help us dial in product and as a partner in our effort to promote and support the sport.

“I’ve been working with them for the past six months on developing their 2012 product,” says Andrew. “ I am really stoked on the way the product has come out.”

“VP is stoked on our new stuff too”, says Erik Saunders, VP Components USA Brand Manager. “More than that though, we look forward to stepping up with AT help him promote the sport internationally and here at home. We will be coming on board to help grow AT’s Showdown this fall, as well as working on a few other things for 2012.”

Andrew will continue to represent at every major slopestyle event on the 2012 VP-Vice, which will be launched officially at Interbike 2011 on September 14th. The Vice will also accompany him on his upcoming trip to Japan, and at the SF Bike Expo where he throws AT’s Showdown at the Cow Palace on November 12th & 13th 2011.

For more information about Andrew Taylor and VP Components, go to VP Components, and for a video release, follow this link: http://vimeo.com/27843700

Photo by Long Nguyen.

Behind Bars Inc: 2011 Shiny Side Up Bicycle Show Official Video from Cinepixtor Media on Vimeo.

Official Video - Behind Bars Inc presents the 2011 Shiny Side Up Bicycle Show in San Jose, CA at History Park!

If you experience any choppiness in the playback, press pause for a minute so that the video loads completely and then press play again.

behindbarsinc.com

Shot & Edited by: Darryl B (Cinepixtor Media)
darryl@cinepixtor.com

At DiSanto Clothing, we want to erase from existence a now-common lament:

“I don’t want to ride my bike because I’ll get sweaty and cold.”

To silence the excuse makers we’ve created a remarkable hat.

Our all-season reversible cycling hat is designed to keep a rider’s body in a comfortable, even temperature zone, whether she’s leaving home in the 6 a.m. San Francisco Sunset District fog, or warmed up and pedaling hard near her sunny South of Market office.

New Zealand merino wool is sandwiched with Swiss-made breathable, water repellent soft-shell mountaineering fabric. This way, the hat is reversible, with a warm side, and a warmer side.

The stretchy Schoeller Dynamic fabric side feels good next to the skin. Flip the hat inside out and it transforms into a warmer or cooler version of itself.

This way cyclists can essentially keep their temperature in the same comfort range, whether in the cool morning, or after pedaling in the sun for an hour.

Our goal: Bike-commute nay-saying evaporates throughout the land.”

Five Ten is a family-owned company that is dedicated to making the best outdoor sports footwear available. Five Ten was founded by Charles Cole in 1985. Cole had finished up his MBA from University of Michigan, and was hanging out in Yosemite, putting up spectacular first ascent aid routes—many times solo. After a slip while descending El Cap, he decided that climbers not only needed high-friction rubber on their climbing shoes, but on their walking shoes as well.

Being a man whose passion and focus matches his great intellect, Cole immediately resolved to create a new rubber compound that would help climbers on every angle surface. Reaching back to what he’d learned while obtaining his engineering degree from University of Southern California, he set his sights on developing a revolutionary rubber formula that would have better friction and higher durability than anything climbers had ever experienced.

Five Ten was born, and in 1986, Cole, with the support of his parents, Mary and Charles Sr., began distributing a new line of approach and climbing shoes with Charles’s new Stealth rubber soles. Climbing suddenly got easier. Because the soles actually stuck better to the rock, climbers could ascent routes that had previously been unattainable. Charles Cole, Five Ten and Stealth rubber helped to open climbing to a new generation of athletes for whom friction meant everything.

Now, the Redlands, California-based company makes shoe with their proprietary Stealth rubber for a variety of outdoor disciplines. Five Ten climbing shoes are depended upon by the world’s top climbers. Even climbers who are paid to wear shoes by other companies resole with Stealth. Stealth Rubber resole kits make up 99.9 percent of resole sales world wide. Five Ten multi-sport shoes are now favorite footwear of downhill mountain bikers, paddlers, hikers, trail runners and climbers. From elite, world class athletes to every day outdoor enthusiasts, people know that Five Ten is the most authentic footwear brand available. As Cole found out on El Cap, and athletes find out everyday, friction does make a difference. Add that to the unique comfort, durability and technological advances of Five Ten, and you have the best footwear in the world.

Big warm welcome to friends of Boombotix who will be coming through to this year’s SF Bike Expo as a Sponsor. BoomBotix is about fostering creativity and self expression. Founded in 2009 with roots in San Francisco’s urban art scene and the Tahoe action sports arena, the company made a merger of alternative art and sport. In 2010, BoomBotix splashed into the portable electronics scene with the worlds loudest portable speaker tailored to the transient lifestyles of surf, skate, and snow culture. They entered the scene with a series of Generation 1 Boombotix speakers. Recently, they engineered a wireless Boombotix Generation 2 speakers making it much easier to blast your favorite tunes on a ride with the outdoors. Catch em at this year’s SF Bike Expo!